The Biological and Psychological Drives Behind Consumerism Essay

Most of us like to think that we are reasonable, rational, and nonsymbiotic thinkers and actors. Thus, we believe that we have a good enough reason for our choices. However, we often erroneously buy products succumbing to strange compulsion. It is a power of consumerism. The term consumerism is defined as the tendency of people to identify strongly with products they consume, particularly of name brands and status-enhancing appeal. Then, how does the power of consumerism win over our rationality? In this situation, we pretend to regard the primary nonplus of the impulse consumerism is the commercial seductions. The truth, however, is that the shopping indulgences does not originate from a manipulation of the commercial advertisements, but rather a biological and psychological drive implanted in every one of us. The biological and psychological drives for our consumerism are evidenced by in order to show off, to get rid of stress, and to follow the fashion. Virginia Postrel explain s roughly a reaction of Afghans when they get liberated after the Taliban fell. Although they are not been exposed of any ubiquitous advertising or elaborate marketing campaigns at all, consumerist impulses expressed as if they were celebrating the end of tyranny by purchase consumer electronics (301). This reaction well shows the human desire aesthetic value and also the power of consumerism. In my case, the power of consumerism comes to the surface when I get to choose a product of between famous brand and no-name. I often crap a finish to afford the cheaper one and then with the profit actually not a real profit that I earn from buying the cheaper one, I tend to make a reasonable excuse to spend the remained money for the rest of the shopping. It i... ...ver us than we realize.I think this quotation strongly describes beyond what I have utter about the internal drives of people I can imagine it, therefore I want it. I want it, therefore I should have it. Because I should ha ve it, I need it. Because I need it, I deserve it. Because I deserve it, I will do anything necessary to get it. in the first place your consciousness being attacked directly by imaging it, first try to recognize what your internal needs are and set your limits rationally. Wanting things is perfectly human desire. However, buying material things doesnt lead us to have a happier and much fulfilling life. The more you rely on superficial things to satisfy your needs for belonging and identity, the more dissatisfied youre likely to be over the long run. If we cannot control ourselves, we can easily surrender to worship of consumerism and materialism.